TEAM: ECD - Felix del Valle; AD - André Öberg, Eduardo Cesar; CW - Frederico Teixeira, Maria Clara Cardão
A year away from the Rio 2016 Paralympics, 90% of the Brazilians declared NO interest in it. They saw it as a less professional and less thrilling competition. To change that, we sent 3 Paralympic athletes to train anonymously in regular gyms. Hidden cameras captured people’s reactions. At first, despise looks and disbelief. But when the Para-athletes started working out, everything was different.
TEAM: ECD - Felix del Valle; ACD - Alexandre Fernandes, Rogerio Martins; AD - André Öberg, Renan Rivero; CW - Philippe Lacerda
Cannes Lions - Bronze PR
Cannes Lions - Bronze Media
Cannes Lions - Shortlist PR
Cannes Lions - Shortlist Outdoor
D&AD - Wood Pencil Media
One Show - Merit Social Media
One Show - Merit PR
Effie Awards - Gold David x Golias
Effie Awards - Gold Olympics
London International Awards - Finalist Non-Traditional
El Ojo de Iberoamérica - Silver Media
El Ojo de Iberoamérica - Shortlist PR
El Ojo de Iberoamérica - Shortlist Sports
Clube de Criação - Bronze Branded Content
Wave Festival - Gold PR
Wave Festival - Gold Branded Content
Wave Festival - Shortlist Green Wave
Ciclope - Bronze Branded Content
Ciclope Latino - Gold Branded Content
Colunistas - Grand Prix Film
Best Ads - Best ambient of the week 09/2015
TEAM: AD - André Öberg; CW - Frederico Teixeira, Maria Clara Cardão; Edition - André Öberg
TEAM: ECD - Alex Mendes; AD - André Öberg; CW - Gabriel Padilha
In 2017, Fanta released a very unexpected flavor in Brazil: Guaraná. And to promote it to the gaming audience, we made it even more unexpected. The Fanta Guaraná cans were dressed with 5 different plastic sleeves, faking the launch of Fanta flavors related to the gaming universe.
This limited edition was released at an IGN party and sent to gaming influencers around the country.
Half-Moon + Punch Flavor - The Unexpected Flavor
Zombie Attack Flavor - The Unexpected Flavor
Mana Elixir Flavor - The Unexpected Flavor
Life Potion Flavor - The Unexpected Flavor
Level Up Flavor - The Unexpected Flavor
It looks like people liked it!
TEAM: ECD - Felix de Valle; ACD - Alexandre Fernandes, Emilio Valverde; AD - André Öberg, Edu Cesar; CW - Maria Clara Cardão, Gabriel Padilha
ALERJ is the legislative assembly in the state of Rio de Janeiro. This is a campaign to encourage the use of condoms.
TEAM: ECD - Paulo Castro; ACD - Rodrigo "Joe" de Lamare; AD - André Öberg; CW - Humberto Nogueira
Brazilians have an expression to describe that social media recognition when you do something great: we call it CHUVA DE LIKES – or RAIN OF LIKES. But how would it feel to experience this rain in real life?
To show how good it feels to realize that you are speaking English for the first time, CCAA course portrayed a different rain of likes. In this film, the rain happens for real in New York City, instead of happening online. Wouldn't you love it if you were a teen?
"When you see, you are Speaking."
TEAM: CCO - Claudio Lima; ECD - Felix Del Valle; ACD - Alexandre Fernandes; AD - Alexandre Fernandes, André Öberg, Gustavo Bittencourt, Edu Cesar; CW - Maria Clara Cardão, Frederico Teixeira, Gabriel Padilha, Bernardo Quadros
Love has no boundaries. How could we show that through an ad powerful enough to work in any market in the world?
TEAM: AD - André Öberg, Eduardo Cesar; CW - Frederico Teixeira, Maria Clara Cardão
To celebrate the birthday of its first flight to Brazil, KLM launched the "KLM Connection" campaign, starring families that were brought together due to this connection between Brazil and Netherlands.
However, KLM connects Brazil to countries from all around the world - and we had the chance to expand the campaign on digital with Family Finder.
TEAM: ECD - Felix del Valle; ACD - Natasha Maasri, Emilio Valverde; AD - André Öberg; CW - Gabriel Padilha