A touch sensitive dress that proves how much physical harassment women face on a simple night out

TEAM: ECD - Felix del Valle; AD - André Öberg, Eduardo Cesar; CW - Frederico Teixeira, Maria Clara Cardão

AWARDS:

Cannes Lions 2019 - Shortlist PR

Cannes Lions 2019 - Shortlist PR

One Show 2019 - Bronze Pencil: Intellectual Property, Integrated Digital & Physical Product

D&AD 2019 - Shortlist PR: Use of Events and Stunts

Wave Festival 2019 - Silver Outdoor

Wave Festival 2019 - Silver PR

Cannes Lions 2018 - Bronze Glass: The Lion for Change

Cannes Lions 2018 - Shortlist Creative Data

WPPed Cream 2018 - Highly commended in Direct

A year away from the Rio 2016 Paralympics, 90% of the Brazilians declared NO interest in it. They saw it as a less professional and less thrilling competition. To change that, we sent 3 Paralympic athletes to train anonymously in regular gyms. Hidden cameras captured people’s reactions. At first, despise looks and disbelief. But when the Para-athletes started working out, everything was different.

TEAM: ECD - Felix del Valle; ACD - Alexandre Fernandes, Rogerio Martins; AD - André Öberg, Renan Rivero; CW - Philippe Lacerda

Is it possible for a TV channel to make their consumers to spend less electric energy? For National Geographic, it is.

TEAM: ECD - Alex Mendes; AD - André Öberg; CW - Gabriel Padilha

AWARDS:

Cannes Lions 2018 - Silver Sustainable Development Goals

Promax 2018 - Gold Innovation

"Maria Gasolina" (Gasoline Mary) is a typical sexist term in car culture. Ipiranga, the leading gas station brand in Brazil, decided to redefine its meaning.

It started as a movement in a GTA 5 roleplay server, where we transformed the term into an empowering expression about women who are experts in cars.

After that, the new meaning took over social media.

TEAM: ECD - Luciana Haguiara; CD - André Öberg; AD - Juliana de Mello, Guilherme Dias; CW - Caio Scaranari, Naira Bentes

AWARDS:

One Show 2023 - Shortlist Gaming for Good

Webby Awards 2023 - Winner Metaverse, Immersive & Virtual

Campaign Experience Awards 2023 - Winner Experiences for Good

Eventex 2023 - Gold Virtual Events & Experiences

Eventex 2023 - Gold Virtual Cause Event + Automotive

Creativepool Awards 2023 - Bronze Social Good

Effie 2022 - Finalist Corporate Reputation - ESG

Epica Awards 2022 - Public Interest - Gender Equity

Two things happen when a teenager decides to learn the guitar: firstly, their bedroom walls will be plastered with posters of their idols. Secondly, they're going to annoy the hell out of neighbours, parents and siblings with their attempts to master the Hendrix Chord. So what if the former could be a solution to the latter?

TEAM: CVP - Rafael Pitanguy; CD - Rafael Pitanguy, Rafael Gil, Rodrigo Almeida, Beto Rogoski, Celso Alfieri, Laura Esteves, Kleyton Mourão; AD - Denon Oliveira, Alexandre Fernandes, Gustavo Bittencourt, André Öberg; CW - Frederico Teixeira, Maria Clara Cardão, Rogério Martins

In a era of fake news, fact-check must be done as soon as possible - and we took that statement very seriously.

We re-invented the biggest icon of journalism.

In the era of the Metaverse and AI how do we manage to transform the lack of access to expensive technological devices into opportunities to empower the urban artist community

Using Meta’s most accessible tools to expand their voices into any reality.

TEAM: ECD - Luciana Haguiara; CD - André Öberg, André Bandim; AD - Amanda Losi, Paula Hermes; CW - Camila Lopes, Ygor Silva, Leonardo Fernandes;

TEAM: ECD - Ronan Nulty; AD - André Öberg; CW - Niamh Ryan

TEAM: ECD - Ronan Nulty; AD - André Öberg; CW - Peter Dobbyn

AWARDS:

AdWeek/Creativity - Pick of the day

TEAM: ECD - Alex Mendes; AD - André Öberg; CW - Rafael Guedes

Brazilians have an expression to describe that social media recognition when you do something great: we call it CHUVA DE LIKES – or RAIN OF LIKES. But how would it feel to experience this rain in real life?

To show how good it feels to realize that you are speaking English for the first time, CCAA course portrayed a different rain of likes. In this film, the rain happens for real in New York City, instead of happening online. Wouldn't you love it if you were a teen?

"When you see, you are Speaking."

TEAM: CCO - Claudio Lima; ECD - Felix Del Valle; ACD - Alexandre Fernandes; AD - Alexandre Fernandes, André Öberg, Gustavo Bittencourt, Edu Cesar; CW - Maria Clara Cardão, Frederico Teixeira, Gabriel Padilha, Bernardo Quadros